Helvetica is an original documentary film about typography in everyday life. Director Gary Hustwit explores the impact that type has in advertising, art, psychology, and communication. Singling out the Helvetica font, which celebrated its 50th anniversary in 2007, experts from around the globe take sides on the love/hate relationship with “the ultimate typeface”. Entertaining interviews with modern pioneers of graphic design are interspersed with montages of street signs and corporate logos to illustrate the thousands of applications of this single but definitive construction of letters. Produced by Swiss Dots, Ltd. in association with Veer, Inc., this film is carefully researched and winningly presented. It will undoubtedly change your notice of the influence of words and the power of design.