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Marketing Resources

Key resources for marketing and advertising research. In addition to our print resources and subscription databases, find selected online websites below.

Web Resources

Click Here to access Web Resources

Print Materials

American Marketplace: Demographics and Spending Patterns
BR R 304 AME

County and City Extra: Annual Metro, City, and County Data Book
R 917.305 COU

Introduction to Online Market & Industry Research by Cynthia Shamel, ed.
658.8302 INT

Market Share Reporter
BR R 381.4 MAR

Profiles of Illinois: History, Statistics, Demographics for all 1, 427 Populated Places In Illinois
R 977.3 PRO

Rand McNally Commercial Atlas & Marketing Guide
BR R 912.73 RAN

Sourcebook of Zip Code Demographics
Br R 317.3 SOU

Statistical Abstract of the United States
RD R 317.3 UNI

Ultimate Marketing Toolkit by Paula Peters
658.82 PET

Advertising Age Weekly Periodical
located In Business Reference Room, 2nd floor


American Marketing Association
Professional development, resources, articles

The Magazine for Marketing Strategists (BtoB Online) 
Find articles, tips, and directories about marketing and advertising

Cook County Quick Facts
This site is searchable by Illinois county or city and is drawn from U.S. Census information
Click the links to browse detailed data sets

Guide to regional economic data; a very rich site to explore

Click the Marketing link for tips and articles

Marketing Communications Directory (Texas Advertising)
Not limited to Texas! This free site created by the University of Texas at Austin Advertising Department has many helpful links. Click on “Promotional Products,” for example, to find out where you can order buttons, bookmarks, and any other advertising medium.

Tradeshow Week Directory
Links to events, directories, and other tradeshow information