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Marketing Resources

Key resources for marketing and advertising research. In addition to our print resources and subscription databases, find selected online websites below.

Web Resources

Click Here to access Web Resources

Print Materials

Advertising Age Weekly Periodical
(located in Business Reference, 2nd floor)

County and City Extra: Annual Metro, City, and County Data Book
R 917.305 COU

Introduction to Online Market & Industry Research by Cynthia Shamel, ed.
658.8302 INT

Profiles of Illinois: History, Statistics, Demographics for all 1, 427 Populated Places In Illinois
R 977.3 PRO

Rand McNally Commercial Atlas & Marketing Guide
BR R 912.73 RAN

Statistical Abstract of the United States
RD R 317.3 PRO

Ultimate Marketing Toolkit by Paula Peters
658.82 PET

 

Websites

American Marketing Association
Professional development, resources, articles

The Magazine for Marketing Strategists (BtoB Online) 
Find articles, tips, and directories about marketing and advertising

Cook County Quick Facts
This site is searchable by Illinois county or city and is drawn from U.S. Census information
Click the links to browse detailed data sets

EconData.Net
Guide to regional economic data; a very rich site to explore

Entrepreneur
Click the Marketing link for tips and articles

Tradeshow Week Directory

Links to events, directories, and other tradeshow information