Currently, organic labeling of personal care products is not held to the same standards as other organic products, such as foods and beverages. Personal care products (including soap, shampoos, deodorants and antiperspirants, lotions, sun care, and baby care products) have been using the term organic, sometimes even in their brand name, for years, due to a loophole which allows companies producing personal care products to make organic claims without meeting the U. S. Department of Agriculture's standards. How can you avoid these products? If you are looking for organic personal care products, be sure to look for the USDA Organic certification seal. The USDA Organic seal ensures that no more than 5% of the product is synthetic, and the ingredients that are synthetic must be on the government's approved list.