Jenny Lawson grew up in rural Texas. She collects dead, stuffed animals. Once, a feud she started with William Shatner got covered by MSNBC. Her blog, The Bloggess, gets half a million page views a month. You’ve probably never heard of Jenny Lawson, but she’s awesome. To get to know Ms. Lawson, read her New York Times best-selling memoir, Let’s Pretend This Never Happened.